DIGITAL MARKETING FOR PRIVATE EQUITY
WE DIG BENEATH THE SURFACE TO DE-RISK INVESTMENTS, USING DATA TO ELIMINATE GUESSWORK.
Brands the team has helped grow
DIGITAL MARKETING CONSULTANCY SERVICES FOR
PRIVATE EQUITY AND VENTURE CAPITAL
Choosing the right investment is far from easy. Having complete confidence in the data you’re presented with can sometimes feel like a luxury, especially when it’s a blend of multiple platforms and tools using different models to attribute performance.
We remove this uncertainty and provide data-driven audits, strategic recommendations, growth opportunities, and more to give you complete confidence in your decisions before, during, and after investments are made.
We appraise across many services, including paid media (Search and Social), reporting, analytics, and more. You’ll be partnered with a team of senior consultants who have honed their skills not only in private equity and venture capital, but also by leading some of the biggest global brands to record-breaking growth and helping aspiring start-ups scale quickly and profitably.
We offer complete transparency and extensive experience, providing crystal-clear reporting and recommendations to take the heavy lifting off your hands.
WE PROVIDE CLARITY FOR
DIGITAL DUE DILIGENCE PROJECTS
There’s no single formula for the private equity and venture capital appraisals we provide. Each is bespoke to the investment at hand.
DATA-BACKED AUDIT
We lay out exactly what first-party and third-party data is needed and how to acquire it. From there, we evaluate the initial investment across multiple touchpoints, including demand, market fit, competition, and more. This data feeds into our recommendations and begins to build a picture of performance from day one through to the present and future.
TARGETED RECOMMENDATIONS
You receive a holistic view of how digital is impacting your investment opportunity. We present the next steps, along with the data that informed them, as well as trends and market analysis to uncover short and long-term wins. Additionally, we highlight any flags you should be aware of at this stage of investment, helping you plan the next steps with confidence.
FUTURE-FACING NUMBERS
Once you have clarity and understand how the digital channels have performed and continue to perform, we draw on our extensive experience and multiple data sources to provide a clear view of how much budget you need to invest (and where) to achieve the best possible return on that investment.
SETTING THE WHEELS IN MOTION
If you’re looking for a handoff once the project is complete, we equip you with everything you need to make the best decision. However, if an investment is made and you require a managed service, we have extensive experience managing this process for private equity and venture capital firms that prefer not to hand off completely to in-house teams or move to another agency.
DIGITAL SERVICES FOR PRIVATE EQUITY AND VENTURE CAPITAL
PRE-INVESTMENT
We run a discovery session to kick off the process, scoping out the data required, identifying what is available, and determining what is needed to get started. We provide clear analysis and recommendations through a bespoke audit, showing you exactly what has worked, what hasn’t, and what the future looks like based on a wealth of considerations.
CURRENT-INVESTMENT
You may have agreed on terms for an investment and now need a team of experts to analyse your first-party and third-party data to assess initial performance through an unbiased lens. This service also identifies opportunities for maximising growth by bringing forward clear recommendations that may or may not have been considered pre-investment, boosting momentum at a critical time.
POST-INVESTMENT
Your investment may have been in place for months or even years. However, the importance of obtaining an expert appraisal across the entire digital strategy cannot be overstated. This often involves audits, screening new partners, consulting on tech stack integration, platform migrations, and more – all delivered as either projects or retained ongoing work.
DUE DILIGENCE
Due diligence projects are crucial at all stages of investment in private equity and venture capital. This project-based service provides you access to our expert team, who draw on decades of experience to audit, analyse, and validate your potential investment, helping mitigate risk as you pursue your next major acquisition without the need for guesswork.
MARKET RESEARCH
Having a clear understanding of the market you are looking to invest in to find that winning acquisition is critical. You may have performance data from multiple sources suggesting trends within the market from an internal perspective. When combined with thorough market research, this data provides a holistic view of the past, present, and future, aiding you in decision making.
We offer managed services to private equity and venture capital firms during and after investment. We often see that post-completion, a senior level of resources is needed to manage media buying, reporting, analytics, and more, or to provide general digital consultancy to bring everything together and steer toward growth. We deliver these services on a retained or project basis.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
WHAT VERTICALS DO YOU SPECIALISE IN?
We have worked across a range of verticals, including fintech, lead generation, leisure, gambling, and B2B. However, our core experience lies in e-commerce B2C, where we have partnered with large private equity firms during their investments in well-known retail brands
HOW CAN OUTBLOOM HELP IMPROVE THE PERFORMANCE OF OUR PORTFOLIO COMPANIES?
We work closely with you to develop and implement customised strategies that drive growth and enhance performance. This may include digital marketing, branding and messaging, and digital media investment. Our goal is to help you maximise the value of your investments and achieve your strategic objectives through digital channels
HOW DOES OUTBLOOM APPROACH DUE DILIGENCE FOR POTENTIAL ACQUISITIONS?
Our approach to due diligence is comprehensive and rigorous, focusing on key aspects of digital performance marketing. We work as an extension of your team to provide a strategic summary, along with step-by-step tactics designed to increase the ROI of potential investments. By conducting thorough due diligence, we help our clients minimise risk and make informed investment decisions.
HOW MUCH DO YOU CHARGE FOR PRIVATE EQUITY AND VENTURE CAPITAL SERVICES?
Our pricing depends on several factors, including the breadth of the scope and the turnover of the business. We price each project or retainer on a case-by-case basis to ensure we build a scope of work that precisely meets your requirements. We never bundle our services into packages because requirements and expectations evolve, necessitating an agile approach to ensure you achieve the best possible outcome from the partnership.