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Insights, knowledge and guidance from the leadership team at outbloom.

Paid Search

Why Paid Search Is The Dominant Ad Channel In 2024

Since paid search was introduced to the market over 25 years ago, this advertising channel has been the go-to for millions of businesses looking to drive qualified traffic to their website and much more.

June 30, 2024

Paid Social

Paid Social Media vs Organic Social Media

Understanding the differences between paid and organic social media strategies is crucial for optimizing your online presence.

June 26, 2024

Measurement

PPC/Paid Search in a Post Cookie World – Are You Ready?

In a world where cookies are becoming increasingly obsolete, paid search strategies must adapt to remain effective.

June 26, 2024

Digital Marketing

How To Measure Brand Awareness in Digital Marketing?

Measuring brand awareness in digital marketing is essential for understanding how well consumers recognise and recall your brand.

June 26, 2024

Paid Media

How Much Do Digital Marketing Agencies Charge in 2024?

Brands are faced with a wealth of choices when choosing where to spend their agency budget in 2024.

June 26, 2024

Paid Media

Should Brands Put Their Paid Media Accounts To Tender vs. Word of Mouth?

When choosing a digital agency through tender, it's vital to create a clear brief, evaluate agency experience, team structure, performance reporting, and target achievement.

June 26, 2024