TIKTOK ADVERTISING AGENCY

REACH A DIVERSE, YOUNG AUDIENCE THROUGH SHORT-FORM VIDEO CONTENT.

Brands the team has helped grow

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PARTNER WITH A FORWARD-THINKING SPECIALIST

TIKTOK ADVERTISING AGENCY

TikTok Ads reaches over 1.5 billion active monthly users globally. This expansive and highly engaged audience offers a unique platform for brands to connect with a younger, diverse demographic through carefully curated video content.

TikTok offers a variety of ad formats, targeting options, and an auction-based bidding system similar to those on Meta or Instagram. Whether your goal is new customer acquisition, re-engaging previous customers/visitors, or growing brand awareness, having an experienced partner to design, guide, and implement your strategy is vital to fully leverage this rapidly growing social platform.

Data measurement, attribution, and reporting are crucial when running any paid social advertising, especially on TikTok, where engagement metrics are often as important as, if not more than, conversion data in determining the performance of your campaigns.

We’ve managed campaigns, projects, and ongoing retainers for brands of all sizes. We provide businesses with access to director-level consultants who build winning strategies and can connect all the dots.

CASE STUDY

23% Revenue Increase for the UK’s #1 rated ethical florist

TIKTOK ADVERTISING CAPABILITIES

outbloom provide TikTok ads consultancy, activation, creative briefs and more.

FINDING NEW CUSTOMERS

TikTok Ads present a powerful opportunity to generate leads and drive sales from new customers. By leveraging the platform’s unique features, you can tap into a vast user base through targeting based on demographics, interests, behaviors, and more.

To truly maximise the potential of your customer data, we recommend deploying the TikTok pixel to build powerful lookalike lists based on your most valuable users.

TRACKING AND REPORTING

Creative is absolutely key with TikTok ads—this is a given. However, correctly implemented tracking allows you to monitor and report on performance beyond in-platform metrics. Pixel-based tracking opens the door to purchase and lead data, enabling you to record user actions and build your strategy around these defined actions.

When combined with engagement metrics, this provides a solid foundation to begin scaling up

ENGAGING CREATIVE

Effective creative is crucial for TikTok Ads, as it captures users’ attention, drives engagement, and ultimately influences purchasing decisions. At its core, several key elements should be considered: a strong hook in the first few seconds, current trends, relevant audio, effects, filters, and more.

Additionally, overall clarity of messaging and a compelling call to action must be paired with high-quality video.

TESTING AT SCALE

Continuous testing is an ethos that Outbloom lives by, regardless of the platform. With TikTok, this becomes even more crucial. You can run A/B tests, experiment with different ad formats, CTAs, and much more.

Before any tests go live, your data must be airtight. Whether this requires a GTM integration of the pixel or a briefing on a custom setup for your development teams, we are here to help.

FREQUENTLY ASKED QUESTIONS

TikTok marketing costs can vary depending on factors such as campaign objectives, ad formats, targeting options, and competition. Once we have your budget and marketing goals, we will work with you to identify the best strategy for your business.

TikTok offers a range of targeting options, including age, location, interests, and user behavior. By utilising these tools, you can ensure your ads reach the right audience, increasing the likelihood of generating meaningful results.

TikTok can benefit your business by reaching a large and diverse audience, boosting brand visibility, driving website traffic, and increasing customer engagement. The platform’s user base demographic differs from that of Meta and Instagram, making TikTok a valuable tool for generating incremental sales and building your brand with a broader audience.

We don’t manage influencer activity on any channel. However, we often collaborate with clients on their strategy, including storytelling, content creation, and best practices, while also activating paid TikTok campaigns.