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Insights, knowledge and guidance from the leadership team at outbloom.

Paid Media

How Much Budget Should You Allocate To Top Of Funnel?

This post breaks down exactly what top of funnel means in paid media, how you can activate on this using real life examples and a breakdown of how you can allocate your budgets across top, middle and bottom of funnel for paid media success.

December 13, 2024

Paid Media

Google Ads vs Facebook Ads: Which Is Better?

This post breaks down exactly what Google Ads and Facebook Ads are, how they work, the pros and cons of each platform and answers the question 'which is better?'

November 20, 2024

Paid Search

Why Paid Search Is The Dominant Ad Channel In 2024

Since paid search was introduced to the market over 25 years ago, this advertising channel has been the go-to for millions of businesses looking to drive qualified traffic to their website and much more.

June 30, 2024

Paid Social

Paid Social Media vs Organic Social Media

Understanding the differences between paid and organic social media strategies is crucial for optimizing your online presence.

June 26, 2024

Measurement

PPC/Paid Search in a Post Cookie World – Are You Ready?

In a world where cookies are becoming increasingly obsolete, paid search strategies must adapt to remain effective.

June 26, 2024

Digital Marketing

How To Measure Brand Awareness in Digital Marketing?

Measuring brand awareness in digital marketing is essential for understanding how well consumers recognise and recall your brand.

June 26, 2024