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Digital Marketing

Why Are Brands Moving Paid Media Budgets to Smaller Specialist Performance Agencies?

Brands are shifting paid media budgets away from traditional network agencies in favour of specialist performance partners. This piece explores the data-driven reasons behind the move and what it means for advertisers.

April 2, 2025

Paid Media

Do Pinterest Ads Work?

As advertisers face rising CPMs and increasing competition on Meta and Instagram, Pinterest’s expanding user base, affluent audiences, and proven ability to drive results for brands of all sizes make this ad platform essential.

February 7, 2025

Measurement

Google Meridian Marketing Mix Model – Everything You Need To Know

Explore how Google Meridian simplifies Marketing Mix Modeling (MMM), making it faster, more accessible, and seamlessly integrated within Google’s ecosystem—helping brands and agencies make smarter, data-driven media investment decisions.

January 30, 2025

Paid Search

Navigating Google Shopping Ads in 2025

From AI-driven shopping experiences to Performance Max updates and rising CPCs, find out exactly what is changing in Google Shopping in 2025 in this round up.

January 29, 2025

Paid Media

How Much Budget Should You Allocate To Top Of Funnel?

This post breaks down exactly what top of funnel means in paid media, how you can activate on this using real life examples and a breakdown of how you can allocate your budgets across top, middle and bottom of funnel for paid media success.

December 13, 2024

Paid Media

Google Ads vs Facebook Ads: Which Is Better?

This post breaks down exactly what Google Ads and Facebook Ads are, how they work, the pros and cons of each platform and answers the question 'which is better?'

November 20, 2024