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Welcome Skate Store, a well-known skate shop in Leeds, partnered with outbloom in 2023 to increase their online revenue with lean marketing budgets through Google Ads and Meta.
The goal was to also strengthen Welcome’s purchasing power with major suppliers such as NikeSB and New Balance with a two-fold objective: to boost the store’s gross profit and to overcome the typical obstacles small independent skate shops face, such as stringent order minimums and limited product assortment.
Our first step was to intimately understand the merchandising process. What do they sell well in-store? What is the lead time? What are the minimum order quantities, and what SKUs are available for them to stock? After spending an immersion day with the team, outbloom took to the data to formulate the strategy, which briefly consisted of:
Using their business data and ad auction data with an extremely limited budget, we made sure that we only entered auctions with products where we knew we had the best range or price. Every penny counted, especially when going toe-to-toe in auctions with the likes of Nike and ASOS.
During the 6 month project (versus the previous period) we drove:
Northern Digital Awards
“We originally connected with outbloom for paid search, however, the value they add outside of this channel truly sets them apart from all the other agencies we have worked with. They are true experts in end to end digital marketing strategies and have helped scale our business beyond expectations”
Tom Brown
Owner – Welcome Skate Store
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
