Do Pinterest Ads Work?
As advertisers face rising CPMs and increasing competition on Meta and Instagram, Pinterest’s expanding user base, affluent audiences, and proven ability to drive results for brands of all sizes make this ad platform essential.
How Much Budget Should You Allocate To Top Of Funnel?
This post breaks down exactly what top of funnel means in paid media, how you can activate on this using real life examples and a breakdown of how you can allocate your budgets across top, middle and bottom of funnel for paid media success.
Google Ads vs Facebook Ads: Which Is Better?
This post breaks down exactly what Google Ads and Facebook Ads are, how they work, the pros and cons of each platform and answers the question ‘which is better?’
How Much Do Digital Marketing Agencies Charge in 2025?
Brands are faced with a wealth of choices when choosing where to spend their agency budget in 2025.
Should Brands Put Their Paid Media Accounts To Tender vs. Word of Mouth?
When choosing a digital agency through tender, it’s vital to create a clear brief, evaluate agency experience, team structure, performance reporting, and target achievement.
How To Choose a PPC Agency in 2024
To choose a paid media agency in 2024, define your needs, check agency experience, team structure, and performance metrics.