DIGITAL MARKETING TRACKING AGENCY

THE BACKBONE OF DIGITAL MARKETING AND AN ABSOLUTE ESSENTIAL TO GET RIGHT.

Brands the team has helped grow

DIGITAL TRACKING SERVICES

Correctly implemented tagging and tracking should form the foundation of every digital marketing strategy.

If the data flowing into ad platforms, reports, forecasts, and more isn’t accurate, building a strategy and scaling online becomes a very difficult task.

Responsibility for tracking often sits between marketing and development teams, which can cause frustration on both sides as ownership becomes unclear.

From Google Ads tracking to analytics, custom paid social events, and more, we offer auditing and managed services, integrating these into our media offerings. If a partner is managing your advertising budget, they should absolutely have confidence in the tracking.

CASE STUDY

Out With The New, In With The Old.

DIGITAL TAGGING AND TRACKING SERVICES

outbloom provide consultancy across all elements of tracking, tagging and analytics configuration.

ANALYTICS

Accurate analytical data is crucial for informed decision-making, yet the tags responsible for fueling this data are often pushed live and then forgotten. Over time, many factors can change, making it essential to have complete confidence that the data is being recorded accurately. We understand that reliance on development teams can be challenging, which is why we are here to help bring clarity to this entire process.

ADVERTISING PIXELS

Whatever the platform, precise tracking enables data-driven optimization, granular audience targeting, and accurate reporting. If the in-platform data is incorrect, how can you refine your strategy and achieve maximum impact for your media spend? Whether it’s a simple Meta pixel or a customized UET tag for Microsoft Ads, all tracking elements carry the same weight. We are here to clarify and ensure your tracking is accurate

UTM/VALUETRACKS

Appending UTM parameters to campaigns is common practice, but ValueTracks are utilized far less frequently, even though they offer a great solution for dynamically sending data to third-party platforms. A common use case is linking Google Ads spend to CRM data by ingesting campaign, ad, and keyword IDs to track settled revenue, returns, and more. We’re here to educate you on the value of these parameters and to facilitate their implementation

DIGITAL REPORTING

Reports are the heart of digital marketing, blending together platform costs, agency fees, sales data (both online and offline), and much more. With an ever-growing percentage of this data being fed from analytical and advertising platforms, there are certain nuances we need to accept (for now). However, it’s crucial to have confidence that your pixels and tags are firing correctly and pulling through the exact data you need to tell the story of performance

SERVER SIDE TRACKING

SST provides a clear view of user interactions, improves attribution, and enables cross-device tracking. With this data, you can optimize campaigns, personalize audience targeting, and make data-driven decisions. While many brands have transitioned to SST, issues still arise with incorrect or missing data sent from the server. If you have implemented or are considering SST, speak to outbloom.

API INTEGRATIONS

Watertight API connections streamline workflows, enhance data integrity, and empower you to make informed decisions as part of your digital marketing strategy. Similar to implementing a tracking pixel, ensuring that the connection and data exchange undergo rigorous testing and scheduled updates is key. Without this, you risk plugging inaccurate data into reports and making incorrect decisions

FREQUENTLY ASKED QUESTIONS

DO YOU OFFER TRACKING AND TAG MANAGEMENT AS STANDALONE SERVICE?

Yes, we do offer tracking and tag management as a standalone service. Whether you’re looking to enhance your existing digital marketing strategy or need expert support to ensure your website and campaigns are effectively tracked, our team provides comprehensive solutions tailored to your needs.

DO YOU SUPPORT WITH DIGITAL REPORTING?

We provide digital reporting as part of our services. Our team specializes in creating detailed, data-driven reports that offer insights into your digital marketing performance and more. Whether you need regular performance updates, in-depth analysis, or specific campaign reviews, we offer an end-to-end service that encompasses both reporting and tracking.

HOW DO YOU PRICE A TAGGING AND TRACKING PROJECT?

It really depends on the scope. We assess the size of the project or retainer, any custom requirements, and then build in ongoing support (if needed), along with implementation, if that’s what you require. We’ll start with a consultation to understand your needs and then create a bespoke plan to ensure you receive the most value.

DO YOU SUPPORT WITH GOOGLE TAG MANAGER?

outbloom offers full support for Google Tag Manager (GTM). We can assist with the initial setup, including configuring tags, triggers, and variables to ensure accurate tracking of user interactions on your website. Additionally, we provide ongoing management services, helping you update tags as your marketing strategies evolve and ensuring that your data collection remains accurate and efficient