PPC AUDITING SERVICES
IMPROVE CAMPAIGN EFFECTIVENESS & EFFICIENCY THROUGH OUR PPC AUDITS.
Brands the team has helped grow
FIND WHAT'S WORKING AND WHAT ISN'T WITH A
STRATEGIC PAID SEARCH AUDIT
PPC audits provide a clear, actionable blueprint for maximising the impact of paid search.
We offer a unique approach that stems from our extensive experience auditing accounts in the top 2% of Google Ads spenders, down to newly launched campaigns for e-commerce start-ups. We’ve built our own methodology that works across six pillars to deliver you digestible insights and recommendations that can truly move the needle.
Making sure you understand our recommendations and how to apply these is key. We’re meticulously efficient with our time and you’ll never receive excessively long slide decks that leave you wondering ‘what’s next?’.
We surface exactly what you want to see and how to leverage change to scale your account, speak to the team today to get find out more.
SUPPORTING WITH PLATFORMS SUCH AS:
THE OUTBLOOM WAY
HOW WE WORK
Paid Search effectiveness doesn’t stop at match types and search queries. We take a holistic view, auditing everything from best practice account hygiene to tracking setup and CRM connections.
BEST PRACTIcE
Starting with the basics, we review your accounts with a fine-toothed comb, leaving absolutely no stone unturned. For many agencies, this is where the audit process ends. At outbloom, this is only our starting point.
This step will raise questions that require context in order for us to come back to you with useful insights and recommendations. This is where we’ll have our initial review.
Often, we see issues with tracking – either too little information is parsed, errors occur with tags, or incorrect data is sent back to the engines. With so many accounts relying on bid strategies, clean and full data is an essential piece of any account.
A core element of our audits is reviewing your tracking and tagging setup, ensuring that you’re set up for cross-channel, future-proof success.
STRATEGIC VIEW
Although PPC is often one of the largest traffic drivers, there are levers across other earned and owned channels which will aid PPC performance. Often, we’re asked questions such as:
- How can we scale our revenue?
- How can we grow our brand searches?
- How can we decrease CPA?
Auditing your accounts with these questions in mind means that we’re on the lookout for both account opportunities and wider strategic initiatives that help to move the needle.
FUTURE PLANNING
As standard, one of our deliverables is a bespoke list of action items based on our findings. However, we’re happy to be flexible depending on what would work best for you.
Some of our clients have requested an additional list of questions that they can ask their paid search agency. Some have asked us to implement the recommendations, and sometimes we work directly with our clients’ agencies to ensure the changes are made in a timely manner.
outbloom will work with you to get the best out of your teams and accounts.
PPC AUDITING CAPABILITIES
Actionable and needle-moving paid search auditing across Google Ads, Microsoft Advertising and Google/Microsoft Merchant Centre.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
HOW WILL AN AUDIT BENEFIT MY BUSINESS?
A paid search audit can provide valuable insights into the effectiveness and efficiency of your campaigns. It helps identify areas where you may be wasting ad spend or missing out on potential opportunities. As part of our audit feedback, we provide you with a report and action plan of recommended changes, along with questions to ask your agency/PPC manager (if required).
WHAT ARE THE DELIVERABLES OF THE PAID SEARCH AUDIT?
Typically, we will provide a comprehensive audit report that highlights the findings, identifies areas of improvement, and provides actionable recommendations. In some cases, we’ve been asked to provide a list of questions that can be passed over to the paid search manager or team to uncover context behind the audit findings.
We can be flexible in terms of the deliverables to best suit your requirements.
DO YOU AUDIT ALL ELEMENTS OF PAID SEARCH (E.G. SHOPPING, GDN ETC)
We will audit any element of paid search activity. This includes all campaign types, creative, feeds, audiences, integrations, conversion points, etc. as standard.
I AM IN CONTRACT WITH MY PAID SEARCH AGENCY. CAN YOU WORK WITH THEM TO ACTION THE RECOMMENDATIONS?
We know this can be a delicate topic, and are more than happy to work in a consultative role with your current agency. Our goal is to improve the performance of your paid search activity while developing and maintaining strong relationships across all parties.