Brands the team has helped grow
WE'VE GOT DECADES OF EXPERIENCE IN
Paid social account audits provide a clear, practical framework for identifying efficiencies, uncovering opportunities, and laying the foundation for improving performance in both the short and long term.
We don’t offer a cookie-cutter approach; instead, we draw on our experience auditing accounts for some of the world’s biggest brands as well as newly launched campaigns for aspiring start-ups. Our proprietary methodology, built on six pillars, provides a holistic view of performance and outlines the next steps needed to achieve your paid social goals.
Our priority is ensuring you understand exactly what has worked, what hasn’t, and what comes next. We cut through the noise and are efficient with our time – you won’t receive an endless slide deck detailing every asset that has ever served impressions; instead, you’ll get a concise and actionable roadmap.
We pinpoint exactly what will improve performance and what won’t. Get in touch with our team today to find out more.
WE SUPPORT WITH ALL SOCIAL PLATFORMS INCLUDING:
THE OUTBLOOM WAY
HOW WE WORK
Paid social performance goes beyond creatives and targeting. Our holistic approach to auditing leaves no stone unturned.
BEST PRACTIcE
We begin by conducting a comprehensive reivew of your social accounts, ensuring no detail is overlooked. For many agencies, reporting their findings is where the audit ends.
At outbloom, this is just the beginning. Our initial audit often raises questions that require context, allowing us to provide you with meaningful insights and recommendations, and ensuring you’re never presented with irrelevant information.
Often, we encounter issues with tracking, such as incomplete data, pixel errors, or the absence of server-side tracking. Clean and comprehensive data is crucial for all social accounts, given their dependence on accurate conversion data.
A key component of our audits is reviewing your tracking and tagging setup, ensuring that you’re positioned for cross-channel, future-proof success – especially important when it comes to demonstrating the value of social advertising
AUDIENCES
One of the most critical areas to review is your audience setup.
Is your first-party data connected via API to keep your audience lists fresh and GDPR compliant? How are audience cohorts utilised within campaigns, and is traffic being directed appropriately? What custom audiences have been created, and how have they been used strategically to achieve your goals?
Based on your campaign objectives, we will assess your audience setup to ensure it aligns with your business goals and industry best practices.
FUTURE PLANNING
As standard, one of our deliverables is a bespoke list of actions based on our findings. However, we’re flexible and can adapt to what works best for you.
Some clients request a list of questions to ask their paid social agency, while others ask us to implement the recommendations directly. In some cases, we collaborate with our clients’ agencies to ensure changes are made promptly.
At outbloom, we work with you to maximise the potential of your teams and accounts.
PAID SOCIAL AUDITING CAPABILITIES
Paid social auditing is crucial as it uncovers growth opportunities and areas for improvement across all elements: creative, tracking, tagging, reporting and more.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
WHAT DOES A PAID SOCIAL AUDIT INVOLVE?
Typically, our paid social audits include a comprehensive review of your social accounts, covering campaign settings, targeting parameters, performance data, ad creatives, landing pages, conversion tracking, and overall strategy. We may also conduct competitor analysis, industry benchmarking, or focus on any specific areas you’d like to prioritise
WHAT DELIVERABLES CAN I EXPECT FROM A PAID SOCIAL AUDIT?
The deliverables of a paid social audit can vary based on your specific needs. However, you’ll typically receive a comprehensive audit report detailing our findings, recommendations, and actionable insights, along with a strategic plan for optimising your paid social campaigns.
WILL YOU MAKE CHANGES TO MY CAMPAIGNS DURING THE AUDIT PROCESS?
HOW OFTEN SHOULD I CONDUCT A PAID SOCIAL AUDIT FOR MY BUSINESS?
The frequency of running paid social audits can vary based on factors such as the size of your advertising budget, the complexity of your campaigns, and the pace of changes in your industry. As a general guideline, it’s recommended to conduct a paid social audit at least annually or whenever significant changes occur in your business, target audience, or paid social management team.