PINTEREST ADVERTISING AGENCY

REACH OVER 500 MILLION USERS AS THEY SEARCH, SAVE, AND SHOP ON PINTEREST.

Brands the team has helped grow

PINTEREST ADS SERVICES

This visual platform allows brands to showcase their products using formats that align seamlessly with users’ browsing habits.

What sets Pinterest apart from other paid social networks is how it blends paid ads with organic Pins, enabling advertisers to drive strong engagement at scale.

Pinterest is essential for e-commerce brands aiming to drive awareness, however, its conversion-driven campaigns are a hidden gem for boosting sales, with over 55% of users visiting the app daily to search for products.

Pinterest’s targeting methods, campaign objectives, and ad formats provide a wealth of opportunity to engage with both existing and new customers. Over 95% of all searches are non-branded, as users seek inspiration through searches and recommendations.

We’ve successfully managed full-funnel Pinterest ad strategies for leading e-commerce brands, with our senior directors handling everything from strategy to tagging and activation.

CASE STUDY

Out With The New, In With The Old.

PINTEREST ADVERTISING CAPABILITIES

outbloom helps clients to maximise the impact of their Pinterest advertising campaigns by leveraging highly targeted audience segments, engaging creative, and a data-driven approach.

PROMOTED PINS

We build tailored strategies for Promoted Pins, ensuring each asset aligns with your brand’s goals whilst leveraging Pinterest’s unique features such as Shop The Look and Showcase.

We continuously run A/B tests on ad creatives and targeting to identify top-performing elements, refining campaigns based on key metrics like engagement rates and conversions to maximise your return on ad spend.

PINTEREST SHOPPING ADS

Our approach to shopping ads includes syncing product catalogs, implementing dynamic retargeting, and utilising shoppable pins to showcase your products directly within users’ feeds and tailored to each audience.

Through strategic A/B testing and detailed performance analysis, we continuously refine campaigns, building test and learn frameworks to find which ad types, imagery, and more resonate best with your target audience and drive profitable sales.

FULL-FUNNEL REPORTING

The Pinterest ad platform offers a wealth of metrics that allow advertisers to gauge how well their ads are performing and whether their campaigns are achieving their goals.

We blend this data with third-party analytics and any other platforms that are used to measure success. We then aggregate this data together to provide a holistic view of performance using easy-to-use reports that can be tailored to each stakeholder.

TEST & LEARN FRAMEWORKS

Our approach involves testing various elements like visuals, ad copy, targeting, and ad formats to find what resonates best with your audience.

By isolating individual variables, such as keywords or placements, and leveraging frameworks such as MECE, we ensure that each test provides actionable insights that we can use to maximise campaign performance in line with your objectives.

FREQUENTLY ASKED QUESTIONS

WHY SHOULD I BE INVESTING IN PINTEREST ADS OVER OTHER SOCIAL NETWORKS?

We don’t see it as a case of one social network vs. another. Each has different audiences, features and can help advertisers reach their objectives in different ways.

What we have seen with Pinterest is that some e-commerce brands are hesitant to invest as they are already seeing growth through Meta and TikTok, and those that are now apportioning budget for this channel are seeing strong results, which has led to a shift in where budget is allocated across paid social as a channel.

CAN YOU CREATE AND SUPPLY AD CREATIVE?

We don’t offer ad creation as a service. However, we often work collaboratively with our clients’ internal teams or external suppliers to combine best practices, storytelling, and strategy with stunning visual creative.

DO YOU OFFER ORGANIC PINTEREST SERVICES?

At outbloom, we work solely across paid performance channels. Depending on your needs, we’re happy to recommend practitioners from our network.

DO YOU OFFER SERVICES FOR ALL PINTEREST AD TYPES?

Whether you are looking for a full-funnel strategy, a burst of brand awareness, or ongoing sales campaigns with strict ROAS targets, we can help across all campaign and ad types.

Shopping ads in particular are a great way to drive sales for both new and returning customers, we manage the feed (including optimisation), campaign builds, reporting, and more.

HOW MUCH DO PINTEREST ADS COST VS META, TIKTOK, ETC?

There’s no set amount for how much each click or CPM costs for Pinterest. Ads are served via an auction, and the CPC is dependent on many factors: audience, bid, locations, campaign type, engagement, and more.

Studies are regularly released with insights into average click costs, CPM, etc., which can give guidance to rough costings; however, other than for rough guidance, we don’t use these, and our team forecasts out using accurate estimates as part of the campaign scoping.

HOW DO YOU REPORT AND MEASURE ON SUCCESS FOR PINTEREST?

We report on a blend of in-platform metrics, Pinterest pixels, and, any third-party analytics and/or CDP that may be used as a source of truth.

This approach allows us to take a holistic view of performance, reporting on how the ads performed, what users did once they landed on site, and an overall view on the bottom line.