Brands the team has helped grow
STRATEGIC AND CONNECTED
DIGITAL REPORTING SPECIALISTS
In theory, everything we do in digital can be measured, which is what makes digital marketing so different from traditional media. Unfortunately, it’s not as simple as that, and brands are still faced with many challenges; attribution, incrementality, and modelling, to name a few.
What matters most is your source of truth, which is the place we start with all reporting solutions, working back from this to connect all relevant sources to help you understand the performance of your campaigns, channels, and more.
Each stakeholder, from execs to the C-Suite, has bespoke requirements and expectations when they analyse how the website is performing against their KPIs. We run scoping sessions, design bespoke dashboards, and offer end-to-end reporting solutions for brands like yours.
THE OUTBLOOM WAY
HOW WE WORK
Without a holistic approach to reporting, you could be basing decisions on a small segment of data and missing opportunities.
CONNECTING THE DATA
In an ideal world, which data sources would you want to see in your digital marketing reports? Google Analytics? Third party platforms? Offline data? Even if the integration doesn’t exist yet, outbloom endeavors to bring your data sources together to give you a true picture of performance. From planning to building roadmaps and the implementation, we manage this end-to-end process to provide you with a solid foundation of accurate data to feed into all aspects of your digital marketing strategy.
THE RIGHT AUDIENCE
Once the correct data is defined and the integrations made, we work with yourself and/or your teams to plan exactly who needs access and what they want to see (and when). We aim to put an end to standard reporting templates that plug into one or two data sources and leave you to do the hard work sifting through to find what you need. At outbloom, our reporting is bespoke from day one, and each stakeholder involved has input on the specifics of exactly what data they need to see now, and in the future.
DATA VISUALISATION
After we have established your data requirements and have all sources integrated, we make it as straightforward as possible to observe patterns and trends using clear visualisations. Whether charts, graphs, or tables – we make the data as digestible as possible. We ensure your visuals complement each other so you’re not stuck looking at reems of tables, then undertake periodic reviews with each stakeholder to ensure visual elements meet expectations, which naturally change over time.
REVIEW AND REFINE
As with anything in digital marketing, the work is never done. We set expectations from the very beginning and factor periodic reviews into the roadmap. It’s natural that some data might not be as useful as once thought, and equally as natural to need more. This could come in the form of new visuals split by different data ranges, vs target, forecast or last year, etc. By running scheduled sessions with stakeholders, we tailor reporting to their needs, making everyone’s job easier and the data more accessible.
DIGITAL MARKETING REPORTING SERVICES
outbloom offer end-to-end digital reporting services, from ideation, to data connections and visualisations. Your reporting will be in the best possible hands.
DATA CONNECTIONS
Connected performance data centralises information from multiple channels, enabling a unified view that enhances decision-making. This streamlined reporting provides deeper audience insights, allowing you to step back, assess overall website performance, and observe the cross-channel impact of marketing campaigns.
REPORTING AUTOMATION
Automated reporting is a given for efficient and accurate tracking of performance. We help you make data-driven decisions and optimise your digital marketing strategy by saving time and resource with readily available data and insights, allowing more time to focus on analysis and making data-driven decisions.
REPORTING AUDITS
Auditing your reporting set up is a great way to see where data points are being missed, whether the raw data is correct or a wealth of other factors. You could be unsure if a data source can be blended in, or you may be looking to move to a new platform. Whatever the issue, we are here to help.
CRM/CDP INTEGRATION
To truly gain insight into your performance data, you have to dig into your source of truth. Not only can you report on true acquisition costs, you can plan much further ahead using lifetime value. We manage this end-to-end process for you and help set KPIs to give you complete data clarity.
CHANNEL CONTRIBUTION
Depending on the attribution model used, tracking settled sales or leads can only give you one side to the story. Understanding how each channel is contributing to the conversion path and the value of your touchpoints is essential. We make sense of your paths, creating visuals to report on these invaluable data points.
ONGOING SUPPORT
Reporting requirements develop over time, which is why we build in ongoing support with our reporting services. Whether new data sources are required or a stakeholder needs a different view, we facilitate this so you’re not just stuck with the same report, needing to dig around to find the data you need.
DIGITAL MARKETING REPORTING CAPABILITIES
outbloom provide analytics consultancy, integrations and setup, auditing and more.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
CAN YOU CUSTOMISE REPORTS TO ALIGN WITH DIFFERING BUSINESS GOALS AND AUDIENCES?
All too often, reports are created as a necessity, checked in on every now and again and then left to gather dust with an occasional fix. At outbloom, we place the highest importance on data, relevancy and customisation. Macro and micro goals that are relevant to your business should be readily available, if you are an ecommerce business there’s a wealth of data outside of sales and revenue that can tell a story which could help you budget and plan. From day one, we work with your team to plan out what each stakeholder needs to see and when, from here we create bespoke templates and collaborate until you have exactly what you need.
HOW DO YOU COMMUNICATE INSIGHTS AND RECOMMENDATIONS?
This is completely up to you. We never take the painful approach of sending generic commentary on a weekly/bi-weekly basis that either never gets read or is far from what you need to tell the story of performance. Whether you require face-to-face, video calls, email comms or none at all, we will never waste time or resource and always work to your specs.
DO YOU HAVE A PREFERENCE ON A REPORTING PLATFORM FOR PERFORMANCE MARKETING?
We don’t have a specific preference however with a large percentage of our client base investing in products within the Google suite, Looker Studio is often the choice by clients. That said, we have worked extensively with Tableau across several large brands to bring together many data sources with stunning visualisations.
ARE ALL YOUR REPORTING SERVICES ONGOING OR DO YOU OFFER ONE OFF PROJECTS?
This differs per client and requirements. We have ongoing reporting work where we have owned the project from day one, offering insights and maintenance, and we have managed many projects where we get reporting scoped, built and handed off to internal teams – whatever the requirements, we will be able to accommodate.