GOOGLE ANALYTICS AGENCY

REPORT ON YOUR WEBSITE TRAFFIC USING GOOGLE'S EVENT-BASED WEB ANALYTICS.

Brands the team has helped grow

GOOGLE ANALYTICS SERVICES

User by over 50% of websites globally and owning over 80% market share for digital analytics tools, Google Analytics (now known as GA4) is crucial for understanding and optimising website performance.

Unlocking your data and insights is essential for reporting, and many brands are still adapting to life after UA, finding; incorrect data, gaps in measurement, missing reports, and more with their GA4 setup.

To have complete confidence in your data, the very basics need to be watertight before considering advanced features and customisation. This, tied with responsibility often sitting in the space between marketing and development, can be a frustrating process to manage.

We remove the stress and take complete ownership of your Google Analytics accounts, properties, tagging, customisation, and more. We are the experts, and you shouldn’t have to worry about the accuracy of your data, giving you time back to analyse performance, draw on insights, and scale your business online.

CASE STUDY

Out With The New, In With The Old.

GOOGLE ANALYTICS CAPABILITIES

outbloom offer end to end Google Analytics consultancy, from first time set up to custom data integrations, GA4, and so much more.

GOOGLE ANALYTICS SETUP

Many brands have an out-of-the-box GA4 setup that’s been deployed with the help of Google’s support team.

However, even with this simple setup we see many businesses reporting on incorrect/partial data that pushes to; reports, ad platforms, forecasts, and more.

Whether you are looking for a new setup or an audit and clean up, we not only facilitate the changes, we share knowledge with all teams involved to ease the management moving forward and make everyone’s life easier if and when changes occur.

DATA LAYERING

The Google Analytics data layer is a javascript object that sends data from your website or app over to tag providers such as Google Tag Manager.

Outside of the Google Analytics tracking capabilities, this additional data helps provide a more complete picture of how your website or app is being used and how it is contributing to your business goals.

Whether layering demographics, behaviour, or conversions, this additional information can tie together multiple data sources and reduce inconsistencies. We have managed projects for brands of all sizes and are here to help.

E-COMMERCE TRACKING

E-commerce tracking allows businesses to track and analyse user behaviour on their e-commerce website or app.

It provides detailed data on user interactions with products, including product views, add to cart actions, and purchases.

This feature unlocks custom events, such as product refunds or discount codes, which can be used to understand customer behaviour, user experience and identify areas for improvement in the sales funnel.

Using a tag management solution such as Google Tag Manager, we plan, deploy, and test the entire process for you.

TRACKING & TAGGING

Whether migrating to a new CMS or a routine check in on your current tracking implementation, a tracking audit is a sensible step to take to address; e-commerce inconsistencies, issues with payment gateways, pages not tracking correct sessions, and more.

Our comprehensive auditing framework gives you complete visibility from end-to-end; we walk you through inconsistencies and how they have occurred, lay out the groundwork for amending these, make the changes, and provide a future-proofed plan to help spot tracking issues moving forward.

GOALS AND EVENTS

Google Analytics goals track specific actions and events are the user interactions with specific elements, such as clicks or video views.

Tracking goals and events provides invaluable data to business owners that can be used to optimise media spend, benchmark performance, and more.

These can be managed through the gtag.js (universal analytics) or the SDK for GA4, outbloom typically manage this process using a tag management solution such as Google Tag Manager to ensure all tagging is in one place, without the need to involve dev teams.

DASHBOARDING

Universal Analytics consisted of consolidated reports grouped by audience, acquisition, behaviour, and conversions.

These days, GA4 has slimmed down the pre-populated reports with a focus on the user and customisation.

The availability of data is great; however, stakeholders often don’t have the time to sift through or create custom views to access the data important to them.

This is where outbloom can help. We have built many custom dashboards bespoke to many different stakeholders, from C-Suite to marketing executives, we have a solution.

ANALYTICS TRAINING

outbloom can assist with all aspects of Google Analytics and has been recognised for our consultative approach, walking teams through entire processes to ensure the knowledge is transferred and learnings are made.

We also understand that sometimes brands and agencies need a true facilitation of knowledge through a series of training sessions, which we offer on almost every element (including the entire subject) of Google Analytics.

Whether this is a one-off program or a series of scheduled sessions, we create a bespoke plan designed around your needs.

CRM INTEGRATION

Linked through the API or a third-party integration, creating a connection between your CRM system and Google Analytics unlocks the most accurate user data.

Giving you a complete picture of your customers and their interactions with your business provides invaluable data for reporting the effectiveness of media spend, tracking performance, and observing user behaviour.

We are here to help you open the door to better acquisition measurement and ultimately, LTV modelling using your source of truth.

FREQUENTLY ASKED QUESTIONS

CAN YOU HELP WITH GA4 MIGRATION PROJECTS?

Absolutely. outbloom offers everything from new setups to event creation and report configuration. We have experience across many GA4 migration projects, all of which follow our specific migration plan, ensuring data accuracy and knowledge sharing throughout.

DO YOU OFFER GOOGLE ANALYTICS AUDITS?

We offer comprehensive reviews of Google Analytics implementation to ensure accurate tracking and data reporting. Our audits cover various aspects such as data accuracy, implementation issues, tracking configuration, and advanced features (data integration), delivering actionable recommendations and next steps.

CAN YOU HELP INTERPRET THE DATA FROM GOOGLE ANALYTICS?

Google Analytics provides a wealth of data and reports, further enhanced with the introduction of GA4. outbloom provides a wealth of experience to help decipher the data you need to see, present this back in the best possible way for all stakeholders, and offer ongoing support to ensure everyone is on the same page with the performance data.

DO YOU OFFER SERVICES TO FACILITATE THIRD PARTY DATA INTEGRATIONS WITH GOOGLE ANALYTICS?

Yes, we help enable businesses to combine data from multiple sources to gain a more comprehensive understanding of their customers and website performance. Sources include; CRM systems, advertising platforms, social media, and more.