GOOGLE ADS AGENCY

ACQUIRE NEW CUSTOMERS USING THE MARKET LEADING PPC ADVERTISING PLATFORM.

Brands the team has helped grow

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WHAT WE DO AS A SPECIALIST MULTI-AWARD WINNING

GOOGLE ADS MANAGEMENT AGENCY

Google Ads holds over 60% market share globally for pay-per-click (PPC) advertising, generating billions in ad revenue every single year.

This platform comprises several campaign types that meet the various needs of advertisers worldwide, from Google Shopping, which gives brands the opportunity to serve their product feed directly to users on the search engine results page, to Google Search (aka text ads), where advertisers serve text-based ads to users as they search for their products and services using keywords.

To execute cross-network strategies that are built for scale on Google Ads, brands need a truly experienced partner.

outbloom has managed Google Ads for the biggest brands and many scale-ups. It’s less about the intricacies (keywords, new features, ad copy, etc,) and more about the commercial understanding of how the money spent on Google Ads actually impacts your business, something that outbloom has over 3 decades of experience in delivering.

CASE STUDY

23% Revenue Increase for the UK’s #1 rated ethical florist

GOOGLE ADS CAPABILITIES

Our range of services includes comprehensive management of Google Ads, from complete, end-to-end management to specialised, one-off projects. We take care of all the heavy lifting.

RESEARCH & PLANNING

No campaign should launch without a well-defined plan and solid research. At outbloom, we go beyond just keywords and audiences.

We analyse intent, audience suitability, and placement eligibility to optimise your budget. Whether you’re new to Google Ads or have years of experience, we can assist, either before an account build or through a Paid Search Audit.

AUTOMATION

Automation is embedded in all campaign types, from bidding to account health. While these tools have a role in your strategy, diving into automated bidding without clear objectives and adequate reporting can impact your bottom line.

outbloom has guided brands through this process many times. We review each account and provide tailored suggestions on a case-by-case basis.

GOOGLE DISPLAY (GDN)

The Google Display Network (GDN) reaches 90% of global internet users across >200m websites, apps, and videos. Activating on this network without planning and defined KPIs can be costly and potentially brand-damaging.

outbloom works with you to define success, build the roadmaps, consult on creative themes, activate, test, refine, and so much more.

YOUTUBE ADVERTISING

YouTube gives advertisers the ability to reach over 2 billion monthly users. Whether through PMax or in isolation, each targeting method has its pros and cons.

outbloom advises on creative, audiences, provides forecasting, and more. This influential part of the funnel can be highly successful for both brand and performance, bringing your brand and values to life.

PERFORMANCE MAX

Performance Max (PMax) gives advertisers access to all Google inventory (search, YouTube, display, discovery, and more) from a single campaign.

PMax can feel like a ‘catch-all,’ and with limited reporting, it can seem like a black box. outbloom will guide you through setup, asset development, audience inclusion, and reporting.

Google Shopping

Google Shopping uses product feeds to display ads on the SERP. Having a high-quality, optimised feed is key for success, as is segmentation and tactics such as; extensions, labelling, bundles, promotions, and more.

outbloom has managed Google shopping for the biggest high-street retail brands – we are here to own the entire process, from feed management to activation.

ON/OFF BOARDING

The process of acquiring or moving a Google Ads account between agencies, in-house teams, or starting from scratch can be complex and, in many cases, high-risk. 

Downtime is not an option for businesses investing in performance media. We’re here to handle all aspects of Google Ads account transfers and mitigate risk, drawing on years of hands-on experience.

FORECASTING

Whether you’re planning new activity, exploring how and where to scale, launching in new markets, or testing campaign types, we provide forecasting tailored to your desired level of detail.

Not only do we use platform and analytics data, but we also strive to forecast using your bottom-line data, giving you complete clarity and realistic expectations around the expected outcomes.

FREQUENTLY ASKED QUESTIONS

With a wealth of experience in Paid Search advertising, we have collaborated with both small start-ups and multi-million pound brands. Our services include Google Ads management retainers for those seeking long-term support, as well as project-based work for those in need of a brief infusion of expertise. Our unique proposition means that you’ll always have a Director working on your account. Whether that’s activation, creating ad copy, or forecasting across 20 markets, you always get experience as standard.

We’ve spent years crafting engaging and powerful ad messaging for our clients across Google Search. We know what makes a compelling proposition, and we bring that to life within your brand guidelines. However, we’ve also worked with brands who wish to have full control and write their own ad copy. Either way, you’ll always have our tried and tested guidance. For image and video assets, we can advise on best practice, but we do not create these asset types.

We offer both, and this depends on the scope, level of media spend, and goals you have as a business. We offer Google Ads management as a standalone service, however, with so many dependencies (data, reporting, tracking, etc.), we often work across several service areas that include Google Ads to deliver the best possible value.

We run ads globally across Google and Bing and can work with local language teams across Yandex, Naver, and Baidu. We have led many go-to-market campaigns for household brands and have strong experience in navigating the nuances of this process, from feed localisation to navigating market-specific peaks.