Brands the team has helped grow
KEEP YOUR DATA UP-TO-DATE AND OPTIMISED USING
PRODUCT FEED MANAGEMENT
Product feeds are the heart of e-commerce websites, powering everything from product landing pages to dynamic product ads on Meta.
Optimising your product feed not only enhances user experience but can also significantly improve the performance of your paid search, paid social, and other channels by increasing relevancy and efficiency, ultimately driving incremental sales.
At outbloom, we offer a fully managed service on both a project and retainer basis. We start by getting the basics right, then build from there by adding features and categorisation, which naturally leads to ongoing testing.
Additionally, we manage feeds of all sizes, from a handful of products to marketplaces with over 500,000 SKUs, delivering a clear project plan and working alongside third-party solutions as needed.
THE OUTBLOOM WAY
HOW WE WORK
Having an up-to-date optimised and clean feed can do wonders for your paid media performance across social and search.
GATHER AND FORMAT
At outbloom, we take a meticulous approach to ensure that the data feeds we create for our clients are accurate, up-to-date, and optimised for various channels and platforms. We work closely with our clients to identify essential product information and ensure it is organised, formatted, and optimised for maximum visibility. Our goal is to provide high-quality data feeds that drive sales and enhance e-commerce and marketing performance.
PLUG IN YOUR DATA
We believe that the best data feeds are those tailored to our clients’ specific business needs. We collaborate closely with our clients to gather additional business data that can enhance the feed. By incorporating product categories, attributes, descriptions, and pricing, we create a more personalised and effective data feed that aligns with their unique brand and product offerings. This approach ensures our clients have a competitive edge in the market.
ALWAYS ON OPTIMSATION
Consistently optimising a product feed is crucial for maximising visibility and performance in your marketing channels. Regular refinement, improved organisation, formatting, troubleshooting, and optimisation of product data can lead to better search visibility and increased traffic. We ensure that feeds are always updated with accurate and current information, which not only enhances the customer experience but also keeps up with the ever-evolving requirements of platforms like Google and Meta.
REFINE, TEST, REPEAT
Testing new elements in product feeds is crucial for improving performance. By experimenting with different product attributes, descriptions, images, and other business data points, we can identify which elements are most effective in attracting customers and driving conversions. Regular testing also ensures that product feeds remain up-to-date and relevant, helping our clients stay ahead of the competition and maximise their e-commerce success.
PRODUCT DATA FEED OPTIMISATION SERVICES
We handle your product feeds from creation to management, including testing and refinement.
FEED SETUP
If you’re new to running activities that require a product feed, we’ve got you covered. Whether you need a feed created from scratch or generated from your sales platform, like Shopify, you’re in good hands. With years of experience in creating, optimising, and automating structured data feeds, we know what it takes to make your feed stand out and run efficiently across all platforms.
Often overlooked, advertising on Microsoft Shopping can help you reach millions of active shoppers who use Microsoft services. With competitive pricing and flexible ad formats, Microsoft Shopping offers an attractive option to diversify your marketing budget. We frequently find lower competition compared to Google, resulting in benefits such as reduced click costs.
Google Shopping offers many benefits for businesses looking to boost online visibility and drive sales. It’s often a crucial component of any marketing strategy, and we can help set up your product feed for success. Every brand requires a tailored approach, and we leverage best-in-class automation, rules, strategy, and business data to optimise your feed according to your KPIs.
Meta’s vast user base and advanced targeting options make it an attractive platform for businesses aiming to enhance their online presence. By optimising your feed with high-quality images, compelling descriptions, and relevant product data, we can engage potential customers with visually rich and compelling ad formats.
DATA FEED INTEGRATIONS
Connecting and synchronising different data sources to create a unified product data feed is essential for improving data accuracy and consistency across channels. We integrate your product information with various e-commerce platforms, marketplaces, and advertising channels to streamline your product listing process.
Analysing product performance in feeds is crucial for businesses to identify which products are performing well, which are underperforming, and which products influence the purchase path. Leveraging this information to optimise the feed can result in stronger, more competitive product listings, ultimately leading to increased traffic and sales.
PRODUCT FEED CAPABILITIES
outbloom provide complete end-to-end feed management and optimisation services.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
DO YOU USE FEED MANAGEMENT PLATFORMS/SOFTWARE?
Yes, we work with a variety of partners and are happy to recommend a provider if you haven’t used one before or are considering a switch. We can also collaborate with your current provider if you prefer
DO YOU OFFER ONE OFF FEED CREATION PROJECTS OR IS IT TYPICALLY ONGOING?
We do, though we’d recommend a managed service to fully optimise your feed, keep everything running smoothly, and avoid errors. However, if your inventory and attributes rarely change, or if you need to get activity live quickly, we can certainly assist.
DOES IT MATTER WHICH ECOMMERCE PLATFORM I AM USING?
We have experience with a wide range of platforms, from Shopify to Magento and every custom build in between. Whether you have a clear vision of how the connection between your inventory and feed will work, or you’re uncertain if it’s even possible, we’re here to guide you on the best approach to make it happen.
HOW WOULD IT WORK IF I WANT TO GO TO MARKET WITH A NON LOCALISED FEED?
We have successfully done this for many brands over the years. While we don’t offer localisation services for feed optimisation, we have collaborated with localisation teams to ensure the highest degree of technical and language accuracy. Additionally, you have the option to enter a new market with an English feed. Although this may limit the scope of available impressions on platforms like Google and Microsoft, it’s a great first step in expansion—one we have managed many times.