FACEBOOK ADS AGENCY

One of the largest and most diverse advertising platforms in the world.

Brands the team has helped grow

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WHAT WE DO AS A SPECIALISED AWARD-WINNING

FAECBOOK AD AGENCY

Meta ads has an audience of more than 2 billion active users worldwide. This expansive reach provides a huge opportunity for businesses to promote their products and services across Meta, Instagram, and more.

The platform’s targeting methods, campaign objectives, and diverse ad types offer a wide array of opportunities to attract new customers and re-engage previous users. With so many options available, the need for a trusted and experienced partner to build, lead, and execute your strategy has never been so important.

Data measurement, attribution, and finding the right analysis technique are key in determining the impact of your Meta ads spend, whether it’s brand growth or sale/lead driven activity.

We’ve managed Meta ads for the biggest brands in e-commerce and lead-gen, giving businesses access to director-level consultants who build winning strategies and can connect all the dots.

CASE STUDY

Out With The New, In With The Old.

FACEBOOK ADVERTISING CAPABILITIES

Our range of services includes comprehensive management of Meta Ads, from complete, end-to-end management to specialised, one-off projects.

AUDIENCEs

Meta audiences traditionally consist of interests, behaviours, and demographics. While creating lists using website visitors and engagement metrics is useful, the most powerful audiences leverage your CRM data.

These lists provide signals to Meta about your most valuable customers and can be used to create lookalike cohorts for new customer acquisition. This process can be complex, which is why we offer end-to-end implementation, strategy, and broader digital consultancy to drive great performance.

REPORTING

Meta in-platform metrics are essential for reporting, as is conversion data, which feeds into bidding algorithms. It’s likely that you have Google Analytics, Paid Search data, and other platform data, with the source of truth lying somewhere in between.

outbloom will integrate your data sources into one place, pulling essential metrics from Meta (engagement, cost, etc.) and tying this data to your source of truth (e.g., analytics, CRM, etc.) to give you clarity on how far your Facebook media spend is really going.

Acquisition

A good place to find users who are interested in your products or services is by using demographic, interest, and behaviour data.

However, custom audiences are key for acquiring new customers – building lists of users who match the characteristics of your converting customers into lookalike audiences.

We have developed strategies for the biggest high-street brands and we work with your data to lay the groundwork for successful customer acquisition.

RETARGETING

Ad visibility to previous visitors is key for any Meta advertising strategy. A basic starting point is usually targeting ‘non-converting users,’ offering different messaging based on behavioural metrics with the goal of driving conversions.

outbloom peels back the layers of retargeting, incorporating CRM data to build strategies around seasonality, previous purchaser data, and more, all supported by a rigorous tracking, testing, and learning framework to avoid high-frequency fatigued ads.

DATA CONNECTIONS

First-party data should be at the heart of any performance-based Meta advertising strategy.

There are several methods for getting your customer data into the platform, with the most efficient and GDPR-compliant method being via an automation platform, ensuring the data is fresh and up to date across the lists you are importing. Whether managing this through an out-of-the-box marketing automation tool or a bespoke setup, we will oversee the entire process to ensure you are working with the best possible data.

TESTING FRAMEWORKS

Experimentation with Meta should be embedded within the overarching digital media strategy.

This requires a clear and accessible repository of tests, methodologies, results, and future plans that are readily available to you and your team.

outbloom will lead the design and development of bespoke test-and-learn frameworks to provide visibility on how to make informed decisions based on your multivariate, A/B, and split tests and what learnings can be applied to future campaigns.

CONVERSIONS API

The Conversions API (CAPI) is a server-side tracking solution. The same process occurs as with a cookie, but the data is stored on the server instead of the browser.

The iOS 14 updates required users to actively opt-in to share their device identifier, creating significant gaps in performance data, which is why CAPI is crucial for obtaining a more complete picture of performance. We manage everything, from implementation to testing, giving you confidence in your data.

FORECASTING

We often audit Meta ad accounts that have been running without proper planning or goal setting. Without forecasting, whether or not historical data is available, it really is a stab in the dark.

Our forecasts consider various factors, such as new activity, markets, and campaign types, and can be customised to your desired level of detail. In addition to using in-platform analytics, we also incorporate your source-of-truth data to provide a complete understanding of what you can expect to achieve with your media spend.

FREQUENTLY ASKED QUESTIONS

Our audit quotes are determined based on several factors, such as the number of accounts, account size, languages, and creative elements.

You can be confident that we provide a comprehensive breakdown of the deliverables you can expect for each project, with no hidden fees or unexpected costs. Our best-in-class Paid Social auditing services are designed to get straight to the point and deliver actionable insights. Book a discovery call with us to find out more. 

 All of our outbloom scopes are tailored to meet the specific requirements of each client.

Certainly, let’s begin by establishing your end goals and working backward from there. You can rest assured that we will collaborate with you to determine the best approach for you and your business. We provide fully managed activation and strategy and can take charge of everything, so you won’t have to lift a finger. Alternatively, we can guide you and your team, empowering you to take the reins yourselves.

We work across both managed retainers and one-off projects. If you require an extra pair of hands and expertise, we are here to assist. Contact us to learn more.