Brands the team has helped grow
ENSURE DATA IS ACCURATE AND UP-TO-DATE USING OUR
DIGITAL ANALYTICS SERVICES
Every decision that involves your website, from activating paid social to going to market with a new product or service should be tagged and tracked by digital analytics.
Often a shared responsibility between web and marketing teams, the accuracy and maintenance of your analytics platform is incredibly important. Without 100% confidence in your numbers, data-led decision-making becomes guesswork, and knowing whether the results of your campaigns could have been better (or worse) is a difficult task.
We have led analytics projects from the ground up and managed countless consultancy pieces for brands of all sizes. A question we hear frequently is “do you think our data looks right?”. Whether you’ve overseen a watertight set-up or been informed it’s all in hand, having an expert consultation is always beneficial.
THE OUTBLOOM WAY
HOW WE WORK
Think of your analytics set up as building blocks. From the very basic set up to technical integrations, we implement, test, and test again.
THE BASICS, DONE RIGHT
We undertake a full health check of your current analytics setup, scoring everything from user access to custom dimensions and metrics. Following this, outbloom present where you sit on a sliding scale from one to ten, ten being a gold standard basic analytics setup. We’ll then prioritise tasks based on impact and, either working independently or side by side with your teams, implement the changes to get you to a gold standard basic account setup.
DATA INTEGRATIONS
Importing data into your web analytics opens a wealth of opportunities. Rather than looking at your platform in silo next to offline, CRM, and more, we connect and combine these sources to give you a holistic view of performance. Once we have set up an import from your source of truth (CRM, CDP, etc.), you will be able to report and forecast your acquisition channels using the best possible data source, gaining a much deeper understanding of your customers.
TAGGING AND TRACKING
Arguably the most important aspect of any analytics setup, succinct tracking allows you to rest assured that the correct data is flowing into your analytics platform. outbloom manages all configurations, from JavaScript tracking codes to custom data layer integration. Once we have ensured the correct data is being imported, the next step is tracking. Implementing goals, events, e-commerce, and more to unlock data about your website to report on and plan from.
CUSTOMISED REPORTING
Once you have the correct data flowing into your analytics, integrations have been made, and you are confident in your data, we then build custom reports designed around your stakeholders. We typically work side-by-side with all parties involved in analytics, whether the occasional viewer or a daily user frequently exporting datasets for forecasting. We will build out the exact solution for each person and provide a direct contact for any updates, troubleshooting, or training.
WEBSITE ANALYTICS SERVICES
outbloom provide analytics consultancy, integrations and set up, auditing and more.
However mature your analytics set up, a scheduled audit not only finds opportunities, it provides reassurance that you are looking at the correct data. Our comprehensive health check covers all elements and factors in custom solutions.
Having confidence in your analytics tracking helps digital marketers make sound & logical decisions. We are here to audit, diagnose, and make sure that all tags are implemented correctly and that you’re working with accurate data.
DATA INTEGRATION
Whether customer data from your CRM or an out-of-the-box/bespoke CDP, outbloom offers end-to-end management of your analytics data integration. If you truly want a complete picture of performance, this is essential.
However mature your analytics set up, a scheduled audit not only finds opportunities, it provides reassurance that you are looking at the correct data. Our comprehensive health check covers all elements and factors in custom solutions.
outbloom has the experience to help with all aspects of analytics, this could be moving to a new platform, navigating a system change, or if you’re at the very start of your journey and you’re unsure which provider to choose, rest assured, we can help.
Whether one-to-one or for full teams (in-house or agency side), outbloom offers bespoke training to empower teams in their day-to-day analytics use. We are firm believers in structured training to truly transfer the most knowledge.
WEB ANALYTICS CAPABILITIES
outbloom provide analytics consultancy, integrations and set up, auditing and more.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
HOW MUCH DOES AN ANALYTICS PROJECT COST?
We don’t have one fixed fee for a web analytics project, as prices vary in line with scope and requirements.
DO YOU OFFER SERVER-SIDE TRACKING FOR ANALYTICAL PLATFORMS?
Absolutely. Server-side tracking has many benefits and can enhance your data collection by capturing information directly on your server. Improving the accuracy of your data and reducing discrepancies are just the start, and we recommend server-side tracking as standard (where possible).
HOW DO I KNOW IF I SHOULD HAVE MY WEB ANALYTICS AUDITED?
This really comes down to how often your website is updated, changes in tracking, parties involved, and more. If you are a heavy lifter in analytics, we would recommend an audit once a year and around any significant changes to ensure you have a second set of eyes on the projects being rolled out. If you’ve never had your analytics audited, we’d recommend actioning this immediately to ensure you are looking at correct data when making your digital marketing decisions.
HOW DO YOU MANAGE DATA INTEGRATIONS BETWEEN ANALYTICS AND OTHER PLATFORMS?
We follow a structured plan that includes; assessment and planning (determining the best approach), setting up the APIs (finding a way around this if not available), mapping, setting up data flows, and the most important step, quality control.
Once we have all this nailed, we will begin to draw up how we can visualise the data in custom-built reports to provide you with meaningful insights.