Brands the team has helped grow
WHAT WE DO AS A SPECIALIST AWARD-WINNING
PPC MANAGEMENT AGENCY
Strategic Paid Search (PPC) starts with understanding commercials, budgets, data sources, and reporting. Microelements such as targeting and bidding play a key role in paid search, however, these are just components of the bigger picture.
What moves the needle is watertight best practice combined with a holistic understanding of how your business works. Your data is the heart of everything in paid search, and we cut through the smoke and mirrors to provide clarity on exactly where and how you should be investing your budget.
We’ve scaled the biggest (and smallest) paid search accounts, from multinational brands to localised e-commerce retailers. We’re an end-to-end consultative partner, not an agency that just manages your PPC.
THE OUTBLOOM WAY
HOW WE WORK
Data analysis and systems integration hold the key to unlocking your paid search potential. Without this, you’re spending blind.
ANALYSIS & REPORTING
Reviewing all data sources, ensuring tagging meets expectations. Whilst managing data integrations, tagging implementation, and more. We offer complete reporting (internal and external) and bespoke account audits to highlight areas of opportunity, never dwelling on the previous set-up. This is where growth opportunities are identified and the point where we can start to spot efficiencies that can be made.
CONNECTIONS & BUILD
Whatever the data source, we want to ensure we ingest data down to the most granular detail, even if this involves a bespoke CRM. At this point, there may be restructuring required (feeds/campaigns/assets etc.). Once complete, and we are confident that the account is optimising towards your primary and secondary KPIs, this is the point where campaigns should be activated.
ACTIVATE, TEST & REFINE
Activating ahead of thorough planning can be detrimental, hoping for the best and seeing what sticks. Before anything goes live, we look as far ahead as possible to provide complete forecasting, down to market/campaign type/keyword (if necessary), allowing you to align your budgets and plan for the next week/month/quarter/half or year using specific data points to visualise expected returns on your paid search spend.
FIRST PARTY DATA
Customer data has always been key in paid search, more so in recent years with the depreciation of third-party cookies. There are many ways to ingest your CRM data and set out a path for the integration if you are just beginning. This audience type is critical in providing the most accurate consumer data to assist in machine learning. We manage the entire process, end-to-end, guiding you through segmentation, integration, and more.
SPECIALIST PPC ADVERTISING SERVICES
outbloom provide end-to-end consultancy, activation, strategy and more across all elements of paid search.
The heart of the paid search industry, we have managed Google Ads accounts just like yours for over a decade. Whether multi-million pound global accounts or thousand pound startups, we are here to help.
The engine sat behind Yahoo, DuckDuckGo and more. This paid search network if often a secondary thought to Google but even in isolation, it can drive high quality, often low-cost traffic outside of Google Search.
The most visual network for Google Paid Search powered by your product feed. Google Shopping often demands the lion’s share of budget for both global household brands and businesses looking to scale.
Whether the account is newly onboarded or has been within a team for years, regular paid search audits are a great way to get a second set of eyes on an account to spot efficiencies and growth opportunities.
We offer either project based or ongoing consultancy to in-house teams and agencies, providing expert support in all areas of paid search. From sitting in on pitches to staff resourcing, market expansion, and much more.
Data feeds are the heart of Google Shopping, playing a pivotal role in PMax, dynamic retargeting, and more. Whether your feed has 100 or 100,000 items, this needs to be as accessible to search engines as possible.
PPC MANAGEMENT CAPABILITIES
There’s so much more to PPC than finding keywords and changing budgets. We manage absolutely everything.
OUR WORK
We have a proven track record of success, with over 20 years of experience in delivering top-level consultancy, strategy, and activation for brands such as Converse, Aesop, New Look, Tommy Hilfiger, Chloé, PlayStation, Esso and more.
FREQUENTLY ASKED QUESTIONS
HOW MUCH DO YOU CHARGE FOR PAID SEARCH MANAGEMENT?
This can vary based on the account and level of media spend in addition to other factors that will play a role in the PPC management, such as tagging & tracking, reporting, analytics, and more. outbloom offers director level consultancy, you will always have a senior member of the team on your account who has trained in-channel and is able to work collaboratively across disciplines, not just paid search.
Prior to commencing the partnership, you will always receive a detailed scope of work directly from the team who will be working on the account.
As a ballpark, our paid search management fees start at £5,000 per month.
WHAT VERTICALS DO YOU SPECIALISE IN FOR PAID SEARCH?
We have worked with almost all verticals, including: retail, fashion, software, gambling, fintech, and more. We have extensive experience in both ecommerce and lead-gen activity across both DTC and B2B.
HOW DO YOU MEASURE THE SUCCESS OF PAID SEARCH CAMPAIGNS?
This really depends on the client and tech stack.
More and more clients are moving away from the standard data-data driven, channel specific approach and into MMM.
As a result, we have led on several large data projects that ingest many different data sources, working with clients to blend data and create the link between media spend and the source of truth (leads/sales/downloads, etc).
DO YOU ONLY MANAGE DTC PAID SEARCH ACCOUNTS?
We manage all types of paid search and have decades of experience across DTC, B2C and B2B, managing budgets of all sizes. Whatever your vertical or route to market, outbloom will be able to help with your paid search.